Aenori is a skincare brand aiming to sell quality skincare through educational material on their blog and on social media with the plan to later expand into a healthy living brand because according to them, skincare doesn’t end with creams and serums.
What they needed
Aenori needed an e-commerce site that’s not only fast for customer experience but that could also handle sudden spikes in traffic for when they ran major ad campaigns and the occasionally viral social media post. The shop should also be able to handle multiple payment processors in case they ran into issues with PayPal or Stripe. They understood that “suffering from success” whenever you go viral can leave a bad impression on potential customers so it was important to have a website that’s always available when someone hears about them for the first time.
Though they may not be a major skincare brand, this is a small expense to run a business professionally.
What we did
To fit their needs, we set their shop on a WooCommerce site because it’s the most flexible platform that can accept multiple payment providers but is also simple enough for non-technical business owners to manage on their own. We recommended them a list of payment providers that would fit their business and had no upkeep costs that they could immediately sign up for and swap to if they ever had any issue with their current provider.
As for the site speed and capacity to handle sudden visitor spikes, this is where most hosts fail. WooCommerce is endlessly flexible but is also a resource hog compared to dedicated e-commerce options. That’s a compromise many business owners make because they prefer the flexibility of making blog content or because they sell products like nutraceuticals which is often prohibited by major e-commerce solutions and payment providers. Those industries have a lot of shady sellers so it’s not worth the effort for many of them to take in those clients.
With that said, most is not all, and many payment processors are perfectly happy to work with higher risk businesses. Most of them work seamlessly with WooCommerce. So how did we address the speed problem? Better servers. Our servers are high capacity with a small amount of clients each to leave enough headroom for those few times you accidentally get covered on the news.