JouninK is a long-time cosplayer and Twitch streamer living in Yokosuka Japan. Unlike most creators, Jounin has been in the “influencer” adjacent space for well over a decade and doesn’t have to establish her name, try and get cited by big events, or network to make friends. She already has those, but she built it before social media was omnipresent. What she needed was a way to showcase all of her work and introduce people already familiar with one aspect of her life to the rest of her.
What she needed
Because she’s a creator herself, Jounin did not want us touching the design of her site as she believes showing her personal style and aesthetics to be important to her brand. On top of that, Jounin wanted a website that could both accommodate her existing cosplay and livestreaming activities with her event organizer and travel experiences in a way that’s cohesive for her audience. It’s common for a serious creator to have more ideas than they can weave into a cohesive brand, luckily for her, she has the experience to make it happen and partnered with an agency that knows when to step back.
What we did
Respecting her wishes, we set up Jounink.com with Instead of forcing our own design upon her to make a buck, we set her up with a tech stack that’s modern, modular, and user-friendly so she could build and add features on her own without making the amateur mistake of slowing her website down to a crawl. Discussing with her, we helped her create a framework for professional design and article creation that both fits her writing style and helps people find and connect with her content.
On top of that, we made sure to pre-set the schema markup to perfectly show search engines and help bots understand who she is, what she’s about, and all of the online presences she’s associated with throughout the years without having her manually do so on each page. A wide web presence is something few influencers have, and fewer still manage to bring together into one point that can’t be taken away from them by random bans.
Plans for more
Like with any creator, her plans aren’t to just stop at having a website and selling merch. The site’s tech stack allows her to expand and interconnect her current creator and event organizer activities with her future plans of opening a guesthouse and selling unique Japanese goods.