Makeup by Gabi is a Miami-area makeup artist that specializes in bridal and event makeup for girls and women who want to look stunning. It’s run by Gabriella Cassella, a professional makeup artist who does at-home (on location) services to ensure her clients save time and get the best look possible amidst the chaos of all the other things they have to deal with on event day.
What they needed
Makeup by Gabi was already an established and well-designed website paying for premium hosting with WP Engine prior to our involvement so much of the work they required was specialized tweaks to take Gabriella’s site from competitive to dominant in her space. What Makeup by Gabi needed was to tweak its site’s code and optimize it so she could better be found by prospective customers and move off of a hosting platform that had a monthly visitor limit.
What we did
Since Makeup by Gabi was already a competently built site, there was no need to redesign anything the previous agency did, rather we modernized the code and schema markup for 2026. The original site was built on what was the best technology in 2013-2014. Since then, the site’s technical stack remains one of the best in the business, but some standards have changed since then, so we went about modernizing those parts of the site to make it load faster. Once that was done, we changed the site’s SEO strategy and created proper local SEO schema so that the website can properly show up on Google and Bing when people search for Gabi’s exact services.
We also tuned the CDN and caching to make sure the website’s blazing fast in the south Florida area, where her customers actually are browsing from.
Plans for the future
Makeup by Gabi is poised and ready to set up localized pages for every suburb and area in the Miami metropolitan area in order to correctly serve her customers’ search intents such as Broward county or Palm Beach when looking for a makeup artist both in their style and in their area with correct schema markup so search engines like Google and LLMs like ChatGPT can correctly find her and recommend her to potential customers looking for her exact services.